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How many users delete your app is an important metric to an app's overall success, but many developers and marketers tend to ignore it.

82% of iOS and Android apps are free, which means that making money happens after the app was downloaded. To make money this way requires that users engage with the app, not just download it. If it's uninstalled, you can be sure they won't.
Article
You're probably already reading your reviews and noting bugs and feature suggestions, but are you also doing the same for your competitors? In this guide, we'll go through why reading competitors' reviews is a great way to improve your app, show you how to track competitor reviews, and how to learn the most from them.
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Keyword optimization is a proven way to get your app in front of more users. When you optimize your keywords, you help Apple and Google know which searches are relevant to the app. If you do it right, you'll ensure that users who need what your app has to offer find it in the store.
Article
Promoting your app is one of the most important things you should be focusing on once your app hits the store. When we say promoting, we don't mean using Apple Search Ads or some other form of paid advertising. We're talking about ways in which you can get your app in front of people who are interested in what it has to offer. Best of all, these are all free and pretty easy.
Article
Keyword optimization is a proven way to get your app in front of more users. When you optimize your keywords, you help Apple and Google know which searches are relevant to the app. If you do it right, you'll ensure that users who need what your app has to offer find it in the store.
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It’s finally here! The Appfigures mobile app is now live on Google Play. You can now access all of your app’s most important analytics right on your device, your Android device.
Article
App Store Optimization is one of the fastest and easiest ways to acquire new users for your app by increasing its visibility in the App Store and on Google Play. A major component of ASO is keyword optimization, which when done correctly will help push your app to the top of the search results in those keywords. But to reap the rewards, you'll need to identify the right keywords first.
Article
Many Android developers want to see their apps and games featured on Google Play. The exposure isn’t just good for bragging rights but also for your bottom line.
Article
Snapchat is still the king of filters, beating Instagram on the App Store and Google Play with the new gender swap filters.