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Mobile app marketing refers to the marketing technique of interacting with app users throughout their complete journey – right from the moment they become aware of your mobile app until they become loyal users. Mobile app marketing includes five core stages:
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The world we live in today – the digital age – is the playground for the ongoing Fourth Industrial Revolution. Unlike the previous Industrial Revolutions, IR 4.0 aims to improve and transform every aspect of our daily life through digital intervention. From creating new business models and optimizing value chains to transforming how customers interact with brands and enhancing customer experiences, digital technologies are changing everything around us.
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With emerging technologies like AI, IoT, and AR/VR fuelling Edtech app development, educators can now personalize learning experiences for students across the globe. As Internet access is penetrating every nook and corner of our world, the demand for innovative eLearning solutions is also skyrocketing.
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A rise in the middle-income population’s disposable income and ongoing digital transformation are encouraging people to shift from traditional TV sets to Smart TVs. The top OTT platforms in India include Hotstar, Netflix, Sony Liv, Amazon Prime Video, Jio TV, Eros Now, MX Player, and Voot, to name a few.